Real stories, real transformation

Before DARG was a platform, it was a methodology. Through 2024, Distinct.ly Mktg, Inc. generated revenue by providing high-level data genius to brands that needed to move beyond “what” customers were doing to “why” they were doing it. We spent years bootstrapping and refining our proprietary Consumer Forensics™ approach. Today, that same intelligence is the engine behind DARG.

Case Study 01

Emerging Apparel & Fashion Brand

The Turnaround Model

The Challenge

A high-potential fashion brand was facing a critical $34,000 deficit against their growth pace. With zero media budget available for advertising, the brand needed to find revenue within their existing ecosystem or face a total stall.

The Solution

Distinct.ly stepped in as the "In-House Data Science Team." We consolidated their scattered data and applied Consumer Forensics™ to identify high-intent customer segments and behavioral triggers that were being ignored. We optimized their organic strategy and product narratives to drive conversion without a single dollar of ad spend.

The Results
$34k
Deficit recovered to break-even
$0
Media spend — pure data optimization
100%
Shift to data-backed decision-making
Distinct.ly didn't just provide data; they became our in-house data science team. Their insights transformed how we operate and think about growth.

Founder & CEO

Case Study 02

Independent Food Retailer

The Scale Model

The Challenge

Stagnant revenue and a critical need to expand the customer base beyond traditional local neighborhoods.

The Solution

We mapped purchase behaviors against deep-seated consumer biases to identify untapped product placement and digital marketing opportunities. To execute this strategy, we designed, built, and launched a high-converting digital storefront in just three weeks, enabling curbside "Pick, Pack & Pickup" and bias-aware messaging.

The Results
+50%
Sales surge within one week
+$27
Increase in online AOV vs. in-store
4.7%
Online conversion rate
10 mi
Customer reach expansion
Distinct.ly gave us a digital presence that didn't just look good — it performed. The speed and precision with which they delivered results was incredible.

Operations Lead, Independent Food Retailer

Case Study 03

Sneaker Storage & Protection Innovator

The Market Entry Model

The Challenge

Penetrating the competitive US market and establishing brand credibility against retail giants like Amazon and Walmart.

The Solution

Implemented a 360-degree customer view and predictive behavior modeling to guide customers toward high-value "protection" offerings. We used affiliate marketing networks and audience segmentation to influence buyers at critical decision points.

The Results
#1
Established as niche category leader
High
Engagement from predictive targeting
Standard
Brand positioned as industry benchmark
Case Study 04

National Mentorship & Professional Development

The Behavioral Model

The Challenge

Ineffective recruitment and retention due to a lack of understanding of participant motivations.

The Solution

Developed a quantitative model using 240 personality variables and 187 cognitive bias categories to map the "Participant Psyche." We democratized this data across the organization so all stakeholders could work from a unified analysis.

The Results
240
Personality variables modeled
187
Cognitive bias categories mapped
Unified
Organization-wide data access

The genius is now in the software.