From industry to insight in minutes

Everything you need to integrate DARG and start extracting behavioral intelligence from 165M consumer profiles.

Developer Portal

Getting Started

Set up your first integration in under 5 minutes

Question Framework

43 questions across 5 tiers of insight depth

Data Objects

Reference for all 15 segment archetypes

Webhooks

Real-time event notifications and payloads

Getting Started

Request API access

Contact our team to get your API credentials. You'll receive a key and tenant ID for all API requests.

Authorization: Bearer darg_sk_live_...
X-Tenant-ID: your-tenant-id

Select your industry

Initialize an analysis session by specifying your business category. DARG will center all insights around this context.

curl -X POST https://api.darg.ai/v1/sessions \
  -H "Authorization: Bearer darg_sk_live_..." \
  -d '{ "industry": "quick_service_restaurant" }'

Query behavioral intelligence

Once initialized, query our API to get pre-computed insights. All 43 questions follow the same pattern.

curl https://api.darg.ai/v1/insights/category-psychology \
  -H "Authorization: Bearer darg_sk_live_..." \
  -H "X-Session-ID: sess_abc123"

Get PROI recommendations

Request prescriptive ROI recommendations tailored to your industry and segment targets.

{
  "action": "Launch mobile-first loyalty program",
  "opportunity": "Craver Mavens in urban ZIPs (Index 145)",
  "projected_return": "$2.4M incremental annual revenue",
  "confidence": 0.82,
  "time_to_value": "90 days"
}

API Reference

Session API

Initialize and manage analysis sessions

POST/v1/sessions

GET/v1/sessions/:id

PATCH/v1/sessions/:id

DELETE/v1/sessions/:id

Insights API

Query behavioral intelligence data

GET/v1/insights/psychology

GET/v1/insights/segments

GET/v1/insights/biases

GET/v1/insights/loyalty

GET/v1/insights/authenticity

GET/v1/insights/proi

Webhook Events

Real-time notifications

EVENTsession.created

EVENTinsights.ready

EVENTproi.generated

EVENTsession.expired

Question Framework

43 pre-computed questions across 5 tiers - from universal patterns to prescriptive actions.

Global

Universal patterns, no input required

Market

Industry + Geography intelligence

Strategy

Persona matching & journey design

Patterns

Archetype & authenticity analysis

PROI

Prescriptive ROI recommendations

Data Objects

Example PROI response with actionable recommendations:

{
  "session_id": "sess_abc123",
  "industry": "quick_service_restaurant",
  "proi_recommendation": {
    "action": "Launch mobile-first loyalty program",
    "opportunity": "Craver Mavens in urban ZIPs (Index 145)",
    "projected_return": "$2.4M incremental annual revenue",
    "confidence": 0.82,
    "time_to_value": "90 days",
    "segment_details": {
      "archetype": "Craver Maven",
      "population": 2400000,
      "avg_spend": 42.50,
      "visit_frequency": "2.3x weekly"
    }
  },
  "cognitive_biases": [
    "social_proof",
    "scarcity_effect",
    "loss_aversion"
  ],
  "messaging_themes": [
    "Exclusive member rewards",
    "Limited-time offers",
    "Community belonging"
  ]
}

SDKs & Libraries

Official client libraries for your favorite languages

Node.js

npm install @darg/sdk

Python

pip install darg-sdk

We protect your data. More on Security

GDPR

Compliant

CCPA

Compliant

Ready to unlock behavioral intelligence?

Start extracting insights from 165M consumer profiles today.

Contact Sales