Behavioral Intelligence Platform

You don't see why.

Making the (in)visible
visible.

We see what's invisible in bias

TrendQ1 Wearables

Behavioral Signal Index

Apple Watch

88▲

Oura Ring

76▲

Garmin

62▼

Whoop

54▲

Fitbit

41▼

Persona

Digital Mavericks

97% match · 2.8M behavioral twins

Optimism Bias

FOMO-driven

Novelty Seeking

Conversion potential 94%

Which messaging hooks will resonate with each persona?

Research Question → Analysis Pipeline

Campaign

Platform Playbook

▶TikTokHook in 1.7s

◉FacebookSocial proof lead

◎GoogleAnswer intent

Geo Intel

Top ZIP Clusters

94103SF Mission

92%

10001Chelsea NYC

88%

78701Austin DT

85%

80202Denver LoDo

81%

33131Brickell MIA

79%

The WhyPattern Detection

“Highest-LTV customers aren't loyal to you — they're loyal to the identity your product lets them perform. The purchase isn't the decision. They saw someone they admire using it.”

Identity SignalStatus Quo BiasSocial ProofAnchoring

Three lenses. One (in)visible layer.

People. Places. Things. And the scenario where they collide.

People

Who buys, who churns, and why.

Understand your audience at the behavioral level. Segment by how they decide, not who they are.

Places

Where to launch, expand, or double down.

Geographic intelligence beyond ZIP codes. Which regions match your customer psychology?

Things

What's shifting in your category.

Category-level behavioral shifts. What's changing, what's emerging, what's fading.

Scenarios

X marks the spot.

The combo. Time + place + situation = outcome. When people, places, and things converge, that's where the opportunity lives.

Try it — fill in the blanks

Your research starts here.

Tap each blank. Watch DARG think.

pg. 01

0/7 filled

I run , a company.

We serve in .

Our customers usually buy by and they find us through .

The thing is — .

What behavioral data misses.

You've tracked what happened. But not why. That's the gap.

The Irrational Layer

Your best customers don't act logically. Neither do your churned ones. We map the cognitive biases that explain why your last campaign worked — and why copying it might fail.

Tap arrows to navigate · Auto-advances every 6s

Built for decision makers,
not data scientists

Clear insights. Actionable recommendations. No PhD required.

Traditional Analytics

DARG

Tells you what happened

Shows you why it happened

Reactive reports

Proactive strategy

Surface-level metrics

Deep psychological insights

Demographic segments

Behavioral & cognitive profiles

Historical data analysis

Predictive behavior modeling

One-size-fits-all messaging

Psychologically personalized content

Manual interpretation required

AI-powered actionable recommendations

Static reports

Continuous learning & adaptation

Ready to see the difference?

Preview DARG

Psychological Profiling

Bias Detection

Real-time Analysis

Predictive Intelligence

Stop guessing.
Start knowing.

Every campaign is a bet. Most are placed on demographics alone.